Archive for January, 2010

A little secret about Twitter: “NO ONE CARES WHAT YOU ARE DOING”

January 8, 2010 Leave a comment

I was reading a question in Toplinked about a week ago regarding Twitter. I believe the actual question was ” “Raise your hand if you don’t really get all the hoopblah about Twitter”. I think I was the 100th person to comment on twitter (The first 90 or so evidently didnt get Twitter either).  Of course, after I commented I checked the little box to notify me of future comments on the blog.  Over the last week I have been absolutely amazed at the number of comments that say things like this guy “I don’t get it either. I think it may work for some business’ better than others.  I get followers that I have no idea why they would want to follow a local sign shop. I don’t even tweet that much. ”

It seems that most people that I talk to have this misconception that Twitter is only about letting your “friends” know what you are doing.  ITS NOT! I will be the first to tell you that I know that none of the 300 or so followers I have on Twitter care about what I am doing at this very moment, I dont blame them because I dont really care what they are doing right now either.

There are 6 huge benefits of Twitter for a business:

1)     Information sharing: Twitter has proven to be a phenominal way to get information out to the masses.  You probably first noticed Twitter during the elections in Iran. Remember; the Governement shut down everything they possibly could to hide the rebellion that was occuring in Iran but they couldnt stop Twitter!   Studies I have seen indicate that most of the sucessful Tweeters share links.  And thats another power of Twitter…..

2)     Links. Links allow you to drive followers to your website, blog, FB page etc… easily.

3)    Search: A third power of Twitter is Search.  If “Green” was the word of the year for 2009, “Search” could be the word for 2010.  There is a silent war going on right now in regards to search.  For as long as I have been using the internet, Google has always been where I go to “Search”,now there is Twitter Search and FB Search, the Search possibilities go on and on. Google and Bing even index Tweets now for easier “Real Time Search”.

4)    Acquisition and connection: A fourth  power of Twitter is the opportunity to identify  customers and get this…..connect with those customers on a deeper level. Dell gets it, BestBuy gets it, these are 2 companies that actually have a staff of people that do nothing but Tweet about their products and services and build stronger relationships with their customers.  I have not been much of a BestBuy fan in the past, (they didnt do anything wrong) but since I have been following them on Twitter, I have a whole new experience with them.  I say “them” because BestBuy doesnt seem like an “it” anymore, and its because of Twitter.

5) Apps. If “There is an App For That” on the iphone you can bet there will be one for Twitter.  Developers are working overtime to design programs like TweetBeep, FutureTweets, Hootsuite, Seesmic etc…  all for the millions of Tweet-aholics.

6) Service.  If you are one that expects great service, (like I do,) get ready for an increase in great customer service.  I mean disgustingly great service. Not only in restaurants but at large corporations and mom & pop stores too. Programs like Tweetbeep that allow you to monitor keywords will also allow business’ to be able to respond immediately to customer complaints.  Soon you will be able to Tweet about a poor experience and get an immediate response from the headquarters of that particular company (that scares the heck out of that 15 year old hostess at your favorite restaurant and it will show when she tells you 15 times “your table is almost ready”.

Look for companies to include the consumer in the experience in the future as well.  Tweet contests are surely coming where companies large and small will encourage tweeters to tweet about a great experience…..they may even reward us for it with 10% off our next purchase! Hooray!!

Companies like Dell and BestBuy are making money with Twitter, and its not a little either. I read a fantastic article today about Dell’s success called “Want to Make Money on Twitter? Take a Look at How Dell Does It”

I feel confident enough about Twitter to say that those companies that dont embrace Twitter and all its possibilities will run the risk of being the next BlockBuster Video. Because their competitors will embrace it. Netflix took Blockbuster’s lunch money and their is very little they have been able to do about it.  Now Blockbuster is saddled with debt and trying to catch up.  Here is a free tip……Dont be the next BlockBuster.

At this point you may be saying, “well I’m not a company, Im a Realtor or Loan Officer.”  Well last I looked, you were independent contractors.  Smart Realtors and Loan Officers will look at their occupation as a business and run it as such.  People still do business with those that they like and trust, Twitter can be a fantastic resource to help you reach that end. @MyTitleGuy


Do All People Suck?

January 7, 2010 Leave a comment

In my line of work I am asked from time to time for referrals to vendors (painters, roofers, lenders, landscapers, you name it….I’ve been asked)  It doesnt happen often but when it does, I make sure that I refer someone that will get the job done.  A few weeks ago, a good client of mine asked for a referral to a vendor as he was making some changes in his business for 2010.  I referred him 2 diferent people that I felt could help him.  I found out yesterday that while they promised the world, (who doesnt right) they didnt deliver.  Later in the day as my client and I traded text messages about the referrals, (mine were appologizing for his experience, his were asking if all people suck?”.)  It got me thinking…..Do All People Suck?  I pride myself on giving a superior level of service; its because of the service that I strive to provide that its especially noticeable when someone else drops the ball….it hurts.  Do all people Suck?

Its unfortunate but I expect someone to let me down or not follow through until they prove me different.  Isnt that Sad?  I actually expect someone to FAIL!  To my surprise, my client felt the same way,…… he had also been let down countless times and was just looking for someone that would just follow through as expected.  In the Real Estate industry we see all kinds of designations on business cards….ABR, CRS, GRI, EPRO, CDPE the list goes on and on.  Do any of these designations guarantee a level of service? That you will do as you say? Nope.  Doesnt it make sense to have a service designation in a service industry like Real Estate?

I have an idea,…how about a new designation the “I Dont Suck”.  The “I Dont Suck” designation would let everyone know that you are the creme of the crop in what you do. That you have the stamp of approval from others that have worked with you. That you can be counted on to do as you say. Sounds like basic requirements to be in business, sadly its not.

What should the basic requirements be?  90 hours of class instruction? A proven record of delivering on past committments?  Letters of recommendation from past clients?  A high score from a secret shopper? Written Test? You must have a relentless approach to your clients needs and care.

The number 1 complaint in the real estate industry (Realtors, Escrow, Title, Lending) is lack of communication.  In a service occupation like real estate many fail to provide the most basic service….Communication.

So being the marketing guy that I am I thought, I should form a new marketing campaign…..

We are 6 days into the New Year, many have made their New Years resolutions and most have already given up.  Because its customary to make changes every year, maybe now is the time to explore a change in Title Company? Specifically a title rep that believes in the concept of “I Dont Suck!”

Thats it……..I am hereby announcing that “I Dont Suck!”

What this means to you….

I will routinely underpromise and over deliver

I will check in routinely with updates (even if there is nothing to report)

I will promise something in 1 hour, knowing I can deliver within 10 minutes

I will ask for feedback…How can I get better?

I will Guarantee a pleasant experience.

and most importantly, I will Guarantee to Do As I Say.

Thats it. Who wants to stand up and say “I dont Suck!” with me?

If you are in the Phoenix Metro area, are a Realtor, Lender or Investor, have been let down numerous times and are ready for a change, lets talk.

I.D.S. = “I Dont Suck!”

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