Archive for November, 2009

Security Title’s Foreclosure Avoidace Information Packet

November 24, 2009 Leave a comment


Lets face it Short Sales are here to stay! Atleast for another 7 years or so.  So, what is a title company to do? Well if you work for one of the most progressive and forward thinking title companies as I do, you get involved and provide value to the sellers and the Realtors.  It is with this in mind that Security Title Agency has introduced our new Short Sale Origination Service.  While that may be enough to “do our part” to help our clients, we have gone one step further with the introduction of our Foreclosure Avoidance Information Packet.

The Foreclosure Avoidance Information Packet includes information on Short Sale, Bankruptcy and Loan Modification.  Each topic is covered in depth (well as much as it can be in a trifold) in its own full color, glossy tri-fold.  The 3 trifolds come snug in a door hanger pouch.  Perfect for our clients that may choose to walk a geographic farm or neighborhood instead of mailing which as you know can be expensive and less successful.  When you go to war you dont fight at a distance, you get boots on the ground to engage the enemy. The enemy here in Phoenix is Foreclosure.  There are literally thousands of mis-informed sellers that choose to curl into a ball and deny what is happening.  Forward thinking Realtors here in Phoenix can engage these sellers to educate them of their options, and there are options, Foreclosure does not have to occur in all cases.

I will be happy to provide a list of sellers that have received their first Notice of Trustee Sale if you would like to “help” these people.

If you would like some of the tri-fold door hangers please call or email me.  I have a limited supply. 



Stephen Garner

Marketing Representative

Security Title Agency

Direct: 480.223.813


Web: www.MyTitleGuy.Net for all your marketing escrow and title needs.




Sooooo, you dont you Twitter, Awesome! Atleast it is for your competition.

November 23, 2009 Leave a comment

So you dont use twitter, awesome!  Atleast it is for your competition.  You see, 2 little companies called BING and GOOGLE announced today that Tweets (Those are the messages that are written in 140 characters or less for the twitter impaired) will now be indexed and listed in their search results. What does that mean to you?  Oh, Nothing unless you want to let the whole world know that you just listed a 4 bedroom, 3 bath, home with 3491 Square Feet in Germann Country Estates in Chandler, Arizona 85286.  Why did I write it like that?  Because ALL of those words could soon be searchable on BING and GOOGLE from your competitions Tweets.  If you are not using social media, you are at a severe disadvantage.

Read the article HERE

I know some of you may be threatened by this new world of social media. The way I see it is you have 2 choices:

1) You can be upset and moan like many people did when we switched to FLEX MLS
2) You can embrace change, and realize that this medium (social media) is not a fad and is here to stay.

For all of those that choose to do #1, ……. I bet you like FLEX MLS a lot more now that you know how to use it huh…..

Call or email me for help with your marketing strategy.  MyTitleGuy is here to help. Happy Friday EVE…



The Social Media Guru, Gary Vaynerchuk

November 23, 2009 Leave a comment

“Internet is 14 years old. There is a monumental shift that has taken place with the internet.  We no longer need anyones permission to write and post anything.”….Gary Vaynerchuk



“Did you know that YOU have the power to compete with HUGE companies now, all because of social media.

The opportunity is huge.  You must create content around things that you like.”….Gary V



“The social media shift is MAJOR, this is not small.  You can now go direct to the consumer at NO COST. We are now connected to each other.

Social media means we are going back to Old school principles of business: Work hard, take care of the customer”…..Gary V


“Facebook and Twitter are only tools, Facebook is a marker, Twitter, a stapler, its not the tools, its how you use them” …..Gary V




Yesterday I had the pleasure to hear Gary Vaynerchuk speak at the Mesa Hilton. Who is Gary Vaynerchuk you ask?  Gary is a 32 year old wine lover that runs his parents wine shop in New Jersey.  Gary recently released his first book “Crush It, Why Now Is The Time To Cash In On Your Passion” What’s special about Gary and why am I including his story in my blog?  Gary Vaynerchuk made a name for himself when he catapulted his family’s modest New Jersey-based wine business to become nationally recognized – and significantly more profitable, from $5 Million in annual sales to over $60 Million in sales using social media, specifically, Facebook, Twitter and YouTube.


I highly recommend you go and see Gary speak if given the opportunity, I have one word of caution though, Gary loves the “F Bomb”, there are times that he will use it like “and”, and “the”, but thats how some speak back East,.  OK, back to Gary.  This guy was awesome!  Awesome because he embodies everything that this country is about. Gary emigrated from the former Soviet Union as a child with his parents, and thanks to his passion, he is now living the American dream.  Gary has made appearances on Ellen, The Today Show, Nightline, Jimmy Fallon , to name a few. Gary launched “The Wine Library” in which he essentially drinks wine in front of a camera in his house for 30 minutes each day and describes it to his audience.  Here are some notes from Gary’s talk last night.


Gary said that the future of business is the internet, specifically social media. The beauty of Social Media is that we no longer need anyones permission to write or post anything.  There are no more GateKeepers.  Social Media sites like FB and Twitter have leveled the playing field between large multimillion dollar companies and small mom and pop companies.  The future of business is word of mouth. Why is word of mouth so important?  We Listen to our friends and we Buy.  The future of marketing and advertising is changing, and the huge corporations are threatened by it.  Advertising represents 12% of the sales here in the US, word of mouth, (referrals) represent 88%!


Gary offered proof:  The 2009 Movie “Bruno” starring Sacha Baron Cohen.  Gary said that “Bruno” opened on a Wednesday with almost $42 Million in sales, studio executives were incredibly excited about the opening, But “Bruno”, broke records for another reason, “Bruno” represents the steepest decline in movie history, Why?  Because those that attended the opening of “Bruno” Tweeted and Shared on Facebook, what they thought of the movie, I can only imagine they said “This Movie Sucks!”  Audiences subsequently stayed away. You must learn how to use social media as its the way the world will be communicating.


Gary loves Twitter, which is funny because most people I talk to just dont get it. Gary said that the power of twitter is not what your friends are doing, he really doesnt care about that, the power of Twitter is Twitter Search.  If you want an unbiased review of a product or service from someone that has used the product or service you can use Twitter search. We no longer rely on Actors on TV or Radio to try and convince us to use their product. Twitter is a word of mouth tool. The game has changed, you must adjust to it.  Eyeballs are moving, you need to be in front of them.  There is an enormous amount of commerce that is happening with Twitter.

Why is social media so important to your business? There are no gate keeperss anymore, the mainstream media no longer has control over every thought.  The media is being fragmented.


The way I see it, The biggest problem with social media is that we are used to immediate gratification, If I wanted to punish my kids I could say “you have been so good that I am taking you to Peter Piper Pizza next week”, they dont want it next week, they want it now!  Same thing with using social media, You must be patient, multi million dollar businesses are not built in 8 weeks.  There is never a bad time to build a business.  Infact, a recession is the best time to start a business.



Remember this: You dont have time for Social Media?? Caring and interacting customers is your job.  If you dont have time, you are in the wrong business!


Do you love selling homes?  Tell the world what you know, dont hold on to content. You must put the info out to attract people to you. Content is the important part.

Security Title announces new Short Sale Origination Service (S.O.S)

November 23, 2009 Leave a comment

Security Title Agency Announces Short Sale Origination Service (SOS)


It is with great excitement (and relief) that I have the pleasure of announcing Security Title’s new Short Sale Origination Service or SOS an we call it. What is SOS? Great question!  SOS is Security Title’s new program to assist agents with Short Sale Origination.  So, here is what we promise:

We will:

Open escrow at listing with Buyer to come

Provide property profile with GI and mortgages

Issue opening letter to Listing Agent and Seller to facilitate authorizations and document round up

Accumulate documents electronically

Encode package with loan numbers

Oversee date ticklers to ensure that bank statements and pay stubs do not become stale-dated

Provide initial pre-audit when contract is received

Submit package to Lender’s Loss-Mitigation Department

Follow up twice a week until Lender acknowledges and accepts the package.

Notify Agent and Seller when the Short Sale is ready for negotiation

We’ll amass the information and send the package to the lender. We’ll make the follow up calls until the lender is ready to negotiate.

Our SOS service will be staffed with experienced escrow officers from within our own organization.  Security Title prides itself on having the best and brightest escrow officers in the valley, many with over 20 years of experience.  Using our Short Sale Origination Service will free up time for you, time that you can use to generate more leeds.  For those of you that wish to work with one of my offices in the Southeast Valley, I will go one step further. I will guarantee a pre-audit for you in 2 hours or less from receipt of contract. I have 2 convenient offices to serve you.

Tempe. (Rural and US 60)

3920 S. Rural Road

Tempe, AZ 85282


Manager: Sharon Haley-Smith


Mesa. (Ellsworth and Guadalupe)

2919 S. Ellsworth Rd Suite 131

Mesa, AZ 85212


Manager: Kathy Schaffer


I look forward to working with you. Please call or email me with any questions.

Check out my fan page for the latest short sale information and events.



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MyTitleGuy is excited to finally be on WordPress!

November 4, 2009 Leave a comment

Well I’m official! After blogging on and using Facebook, Facebook pages and or course twitter to drive business to my website, I am now on WordPress.  I look forward to interacting with all of you. logo

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Hello world!

November 4, 2009 1 comment

Welcome to This is your first post. Edit or delete it and start blogging!

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